Blog SEO Checklist: Practical On-Page Optimization
Publishing great content is only half the battle; ensuring search engines can discover, understand, and rank your articles is what drives sustainable traffic growth. This comprehensive checklist guides content creators through the exact on-page technical checks required before publishing every blog post.
Mandatory Pre-Publishing SEO Checks
- 1Ensure your primary keyword appears naturally in the first 100 words of your article introduction.
- 2Verify that your H1 tag is unique and compelling, and that sub-sections use H2/H3 tags correctly.
- 3Include descriptive Alt Text on all embedded images to support image search visibility.
- 4Confirm your URL slug is short, clean, and includes your primary target keyword.
- 5Submit your finalized article URL in Google Search Console using the URL Inspection tool.
Put this guide into practice
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Frequently asked questions
How many internal links should I add per blog post?
A solid rule of thumb is including 3 to 5 highly relevant internal links pointing to supporting articles on your domain, using natural anchor text rather than generic 'click here' links.
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