Key takeaways
AdSense approval depends on useful content, trust pages, navigation, and policy-safe pages.
Do not use fake earning claims, copied text, or thin AI-style articles.
Helpful examples, FAQs, and internal links improve page quality.
Check mobile layout before applying or requesting review.
What This Guide Helps You Fix
Disclaimer: This article provides educational information on Google AdSense policies. TechIdea does not guarantee AdSense approval. Always refer to official Google guidelines.
Many great blogs get rejected by AdSense simply because they are missing basic legal and informational pages. Google refers to these as "Trust Pages." They prove that there is a real, accountable person or organization behind the website.
1. The Privacy Policy
This is non-negotiable. If you run AdSense, you are using cookies to track user behavior for targeted ads. Your Privacy Policy must explicitly state this.
According to Google, your policy must include information about how third-party vendors (including Google) use cookies to serve ads based on a user's prior visits.
Pro Tip: You do not need to be a lawyer to write this. Use free online Privacy Policy generators specifically designed for AdSense compliance.
2. Terms and Conditions (Terms of Service)
This page outlines the rules users must agree to when using your website. It protects you from liability, explains intellectual property rights (e.g., users cannot steal your content), and sets rules for user behavior if you have a comment section.
3. About Us Page
Google wants to establish E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). An empty or vague About page fails this test. Be genuine:
- Explain who you are.
- Explain why you started the blog and what value you intend to provide.
- If relevant, mention your professional qualifications related to your niche.
4. Contact Us Page
Reviewers need to know users can reach you if there is an issue. Create a dedicated "Contact Us" page. You can include a simple contact form (using plugins like WPForms if you use WordPress) or list a professional email address (e.g., contact@yourdomain.com). Ensure the form actually works!
5. Disclaimers (Important for YMYL Niches)
If your blog covers topics related to Your Money or Your Life (YMYL)—such as health, finance, investing, or legal advice—you must include a strict disclaimer stating that your content is for educational purposes only and does not constitute professional advice.
Where to Put These Links
The standard convention on the internet is to place links to all these Trust Pages in the footer of your website so they are accessible from every single page.
Simple process
What to do next
Follow these steps in order. Keep each change small, check the result, then move to the next one.
Check content quality
Make sure each article has a clear purpose, original explanation, examples, and helpful FAQs.
Add trust pages
Review About, Contact, Privacy Policy, Disclaimer, and navigation before applying.
Fix mobile layout
Read the page on a phone and check spacing, font size, tables, and buttons.
Apply only when ready
AdSense approval is not guaranteed. Apply after the site feels useful and complete for readers.
Publishing checklist
- The title clearly tells readers what they will learn.
- The meta description is specific and written for clicks.
- The content has original examples, not only generic advice.
- Related tools, posts, and learning pages are linked naturally.
- Tables, FAQs, images, and buttons work well on mobile.
Mistakes to avoid
- - Applying before your site has enough original, useful content.
- - Using fake earning promises or copied policy text.
- - Missing About, Contact, Privacy Policy, or Disclaimer pages.
- - Writing the same introduction on many posts instead of explaining the real problem.
- - Publishing long paragraphs that are hard to read on mobile.
- - Adding too many CTAs before the reader gets a useful answer.
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Read guideFrequently asked questions
Does this guarantee AdSense approval?
No. Only Google decides approval. Use this guide to reduce common quality, navigation, and policy issues before applying.
What should I fix before applying for AdSense?
Fix thin content, copied text, missing trust pages, weak navigation, slow mobile layout, and unclear article purpose.
Can AI-written content get AdSense approval?
AI-assisted content should be edited by a human, fact-checked, and improved with original examples. Avoid mass-published generic drafts.
How many posts do I need?
There is no official fixed number. Focus on enough useful, original pages that clearly help your target audience.
Editorial note
Written by Pradeep Ray
Pradeep Ray
Written by Pradeep Ray, founder of TechIdea. He writes practical guides on AI tools, SEO, blogging, online safety, business automation, and digital growth.
Last updated: May 15, 2026
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