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SEO, Blogging and Website Growth6 min readUpdated May 22, 2026

AdSense Approval Checklist for New Websites

A simple checklist to prepare your new website for Google AdSense. Learn what pages you need and how to check your content.

By Pradeep Ray

AdSense approval checklist
AdSense approval checklist

Quick answer

What to do first

Before you apply for AdSense, you need original articles, a clear navigation menu, and basic pages like Privacy Policy and About Us. Check your mobile layout and fix broken links to avoid an easy rejection.

Key takeaways

AdSense approval depends on useful content, trust pages, navigation, and policy-safe pages.

Do not use fake earning claims, copied text, or thin AI-style articles.

Helpful examples, FAQs, and internal links improve page quality.

Check mobile layout before applying or requesting review.

Getting Ready for AdSense

Applying for Google AdSense is a big step. If you apply too early, your site will get rejected. Google wants to make sure advertisers are paying to show ads on high-quality sites. Before you click "Apply", go through this checklist to make sure your foundation is solid.

Disclaimer: Google makes all final decisions on AdSense approval. This checklist shares best practices to help you avoid common mistakes, but it does not guarantee approval.

1. Check Your Content Quality

Content is the first thing Google checks. If your site looks like it was generated entirely by AI or copied from Wikipedia, you won't pass.

  • Write enough articles: Have at least 15 to 30 articles published.
  • Make them helpful: Answer real questions. Don't just write 300 words of filler text.
  • Use your own words: Add your own examples, images, and formatting.

If you are struggling to find topics that aren't already covered by massive sites, use our low competition keyword finder to find easier questions to answer.

2. Build Your Trust Pages

Google requires specific pages that show real people are running the site.

Page Why you need it
About Us Tells readers who you are and why they should trust your advice.
Contact Us Gives visitors a real way to reach you. Include an email or contact form.
Privacy Policy A legal requirement explaining how you use visitor data.

3. Fix Your Navigation

Your site must be easy to browse. If a reviewer visits your site on their phone and the menu is broken, they will reject it.

  • Make sure your main menu links to real categories, not empty pages.
  • Check your site on a mobile phone to ensure text and buttons are easy to tap.
  • Remove any "Coming Soon" or empty categories before applying.

4. Check Your Indexing

If Google hasn't indexed your pages, AdSense can't review them. Go to Google Search Console and make sure your sitemap is submitted and your core articles are showing up in search.

If you get rejected, don't panic. Read our guide on what to do after an AdSense rejection for your next steps.

Simple process

What to do next

Follow these steps in order. Keep each change small, check the result, then move to the next one.

1

Check indexing first

Open Google Search Console and confirm the page can be crawled, indexed, and found through your sitemap.

Try SEO Audit Tool
2

Improve the search snippet

Rewrite the title and meta description so the benefit is clear before users click.

Check SEO title
3

Add useful examples

Show before and after examples, common mistakes, and simple explanations readers can apply today.

4

Link related pages

Connect the article to tools, guides, courses, and related posts so Google understands the topic cluster.

Find keyword ideas

Publishing checklist

  • The title clearly tells readers what they will learn.
  • The meta description is specific and written for clicks.
  • The content has original examples, not only generic advice.
  • Related tools, posts, and learning pages are linked naturally.
  • Tables, FAQs, images, and buttons work well on mobile.

Mistakes to avoid

  • - Applying before your site has enough original, useful content.
  • - Using fake earning promises or copied policy text.
  • - Missing About, Contact, Privacy Policy, or Disclaimer pages.
  • - Writing the same introduction on many posts instead of explaining the real problem.
  • - Publishing long paragraphs that are hard to read on mobile.
  • - Adding too many CTAs before the reader gets a useful answer.

Continue exploring

Useful links from TechIdea

More SEO, Blogging and Website Growth articles

Frequently asked questions

How many articles do I need?

Google does not give an exact number, but most sites get approved with 15 to 30 well-written, original articles.

Do I need a custom domain name?

Yes. Use a custom domain like .com or .in to show your site is a serious brand.

Why was I rejected for low-value content?

This means your articles are too short, copied from somewhere else, or don't offer anything new to readers.

Are Policy pages actually required?

Yes. Google checks for a Privacy Policy, About Us, and Contact page to make sure your site is trustworthy.

Editorial note

Written by Pradeep Ray

P

Pradeep Ray

Written by Pradeep Ray, founder of TechIdea and an experienced digital marketer helping businesses grow online.

This guide is created to help beginners understand SEO, blogging, AI tools, and online growth in simple English. We focus on practical steps, original examples, and safe website growth methods.

Last updated: May 22, 2026

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